I freelance and get a chance to work with some great people. Most of my clients are small to medium sized businesses that are looking for a website or some kind of online presence. When they get in touch with me I start asking questions on what their end goal is. The questions become more involving and I discover that some are interested in a website (whatever platform or CMS that is) and some are wanting a WordPress site because they have either heard of it before, or they have used it in the past. They usually are very open on why they want to use WordPress and I'm happy to hear that from them. I end up having a great conversation which results in some solid reasoning on why they should be choosing a WordPress site.
First, it has a great user interface. It's very easy to find what you need and pretty intuitive on how to use it with minimal training, although some time invested in understanding your site is time well spent. Second, it's easy to find support. In a lot of cities there are WordPress meetups to show up at and meet like-minded people whether that is end users (bloggers, content creators, or owners) and/or developers/designers. I co-organize one in Peoria, IL and the energy is great and benefitial to all that show up. The online community for WordPress is huge. The forums at WordPress.org (which I volunteer from time to time on) are great and more than likely you can get your questions answered there. Also, there is no shortage of hired help whether that be a developer/designer/consultant.
So when deciding on a platform, make sure you take the time to understand what you want out of it and the total cost of getting that. The time spent is worth it.
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